Blog & Inspiration

RETRO PERSPECTIVE
Bluetooth speakers generally sound pretty well and are easy to use. In terms of style however, they rarely blend in with, shall we say, more carefully orchestrated surroundings. Not so the Caruso, a rather hip example which cleverly combines acoustics with storage space and sports a gramophone mimicking speaker made of ceramic.
KOBE BEEF
No other foodstuff invokes our basic instincts like a juicy steak being grilled on the barbecue and we catch the spicy aroma of caramelising meat. Meat is pure pleasure, and it is also healthy, in view of the fact that it has been one of our most important sources of food since approximately 5000 before Christ due to its high protein content and its special nutrition-physiological significance.
HANDICRAFT
Functional, practical and easy to carry - that is what the Italian label Piquadro stands for. Marco Palmieri is the boss of this bags and briefcases brand. Former engineering student and IT entrepreneur, he discovered his love of leather at an early age and eventually came to the decision of making a career of it. Starting as an unknown supplier of leather goods for Italian labels such as Gucci and Valentino, his company is now listed on the Milan Stock Exchange with stores in New York City, Milan and Hong Kong. He explains to us how technology, IT and online business can be allied to something as traditional a trade as leatherwork.
IDENTIFYING THE FUNDAMENTAL
The courage to speak out and to not simply gloss over potential grievances. It has always been important for actress Iris Berben to stand by her opinions. She has always remained true to herself – both in her personal life and in her career. She vehemently defends and loves those things she believes in, whether people or projects. We had the privilege of meeting her for an interview in Berlin and took the opportunity to poke around in her life a little.
BORN TO RIDE
Every man dreams of fingering his own oily motorbike in order to make it his own custom machine. Imagine a cool garage somewhere at a beach where the sun shines and waves crash on the sand, and where the surfboard leans against the wall as it only waits to be attached to the motorbike to drive off to the next ideal surf spot.
MAR ADENTRO
Dazzling light reflecting on the ocean, with nothing but endless blue all the way to the horizon. A gentle swell subtly hints at the power of the currents – a crass contrast to the rigid desert landscape of the coast. Here, the sun bears down on the radiantly-white building structures that appear to be floating on the water as they are surrounded by large pools that merge into the ocean.
WORLDS OF WONDER
The ability to tell stories through images is a rare gift. A gift that Mark Fisher is lucky enough to possess. With great passion and dedication, he captures human emotions on a background of alpine landscapes. As a result, he produces breathtaking images of extreme situations in a nature mostly untouched by men. He shares with us the fascinating life he lives.
BEAUTY IN MOTION
Each year in August, the world’s vintage car fan community transforms Pebble Beach in California into a superlative beauty pageant – a summit for the most exquisite classic automobiles. This year, it proved to be the perfect venue for premièring the exclusive Vision Mercedes-Maybach 6, a luxury-class coupé of the most exciting kind. The Vision is an homage to the glory days of the aero coupés.
GESUNDES WACHSTUM

ratioparts® hat eine Softwarelösung für das Produktdatenmanagement eingeführt und hierbei auf die Optimierung der Kundeninformationen, ein leicht zu bedienendes Vertriebsinstrument und die automatisierte Ausleitung in unterschiedliche Formate fokussiert.

EXPLOSION OF COLOURS
Jeff Koons’ works break all records. Everyone knows his blank polarised plastics in bright colours, for example the colourful bunch of flowers ‘Tulips’, the porcelain sculpture of Michael Jackson with his monkey Bubbles or ‘Puppy’, the 12-metre sculpture planted with flowers. He has been the absolute king of art since his ‘Balloon Dog’ was auctioned for more than 43 million euros at Christie’s two years ago, and counts as the most expensive living artist in the world.
CLIMATE OF SUCCESS ACROSS ALL CHANNELS
Innovative products for innovative customers need contemporary and creative marketing. It is this convicition that drives the Binder GmbH, the world market leader for environmental simulation chambers, to consistently align their marketing with the omni-channel approach.
START YOUR WHY
Imagine a world in which people wake up inspired and go to work fulfilled. A world in which loyalty and belief are the rule rather than the exception. A world in which we feel secure. Simon Sinek is an unshakable optimist. The 42-year old demonstrates how people are inspired more with enthusiasm and empathy. With the goal of changing the world in such a way that each of us is fulfilled anew every day- In an interview, he tells us the role which the little word ‘why’ plays.
SPACE TO BREATHE
Somewhere in the solitude of Umbria in Italy, surrounded by thickly forested mountains, cowers a small, old stone house in a little valley. Far from the next valley, the ‘Eremito Hotelito del Alma’ is a unique place where you can go to flee from the loud noise of daily life. This is where you can breath in the characteristic atmosphere of the Umbrian abbey which has always been seen as the cradle of spirituality. Here, where the connection between nature and tranquillity demands peace in the soul.
RECIPES AT THE TOUCH OF A BUTTON
The German National Library currently lists 37,793 cookery books. Countless cookery portals and numerous apps are working away for the benefit of cookery enthusiasts. Providers offering cross-media recipes meeting the needs of their users are at a clear advantage. But you still need the right technological ingredients and kitchen aids.
BENU

Benu is one of the most famous restaurants in San Francisco and one of the few which can claim to have three Michelin stars. In the exclusive world of Michelin, gastronomically valued establishments which offer ‘very good cuisine’ are awarded with a star. Two means that the specialities are ‘excellent’, and in benu’s case, three stars, meaning the food is ‘first class’ and the dishes are some of the best in the world.

YUMMY SCRUMMY

Since the foundation of Delivery Hero in 2011, the way in which people order food on the internet has constantly changed. In Germany, the company is represented by the brands Delivery Hero, pizza.de and Urban Taste. For more than an entire decade, CEO, Niklas Östberg, has been founding international e-commerce companies together with multiple partners who share his visions. United in their passion for innovative concepts they regularly introduce new ideas for the food delivery industry.

SEEKING LATERAL THINKERS
Milton Glaser is regarded as one of the most significant graphic designers, illustrators and poster artists of the modern era. His works range from architecture to furniture design. One of his most well-known works, and now a much-desired collector’s item is the famous poster of Bob Dylan in 1967. In addition, the designer created many signets such as the legendary New York rebus logo from the year 1975, which has since then been adapted many times. He allows us, the creators of the Produktkulturmagazin, not only a deep insight into his world, he also created the cover of the current autumn edition. Thanks Milton!
IN CONVERSATION WITH MARTIN REINKE
The ‘Einkaufsbüro Deutscher Eisenhändler’ (the purchasing office of German ironmongers) – E/D/E for short- is Europe’s largest purchasing and marketing network with 1,317 medium-sized trading companies from the divisions of tools, machines, construction fittings and components, sanitation and heating. The Wuppertal family business, founded in 1931, is active in 25 countries and securely rooted in its home market of Germany. The company motto, ‘successful hand in hand’ plays an important role in cooperation with the member companies. We spoke to Martin Reinke from the E/D/E about the new eDC which should supply all cooperation partners with access to perfect product data.
DATA EFFICIENCY ...
For international mail order companies, transparent and efficient data handling is the key to commercial success. As subsidiary of Otto Group, mail order specialist 3Pagen together with Online Media Net by apollon, combines data supply and asset optimisation for both the web shop as well as for all advertising media productions.
FOR ME
Customer experience management and Industry 4.0 are two of the most important trends in recent years. But what does customer experience management mean in an Industry 4.0 world? How are customer expectations and customer service evolving in a world where products are being developed at an accelerating speed, manufactured with greater customisability and used with increasingly more intelligent, personalised functions?
THE TENDER REBEL
Her voice is unique, just like her character. In 1980, Gianna Nannini produced what for many people was the sound of their youth and she has maintained her wild temperament. But what many don’t know: the Italian rock singer originates from a family who always placed value on hand made things – whether that’s music, the finest confectionary products or the manufacturing of coffee.