The upcoming coffee brand of America
The scent of warm, freshly ground coffee floats through the streets of San Francisco. Blue Bottle is a coffee company which puts the taste of the freshly roasted beans into the foreground - without wifi and deep armchairs - but with coffee of a standard unknown to many. What the guests are served here could be the beginning of a coffee revolution, just like it began with Starbucks in Seattle at the end of the 80s. On the west coast, Blue Bottle Coffee, whose name is a homage to the legendary first coffeehouse ‘Zum Hof der blauen Flasche’ in Vienna, has long been seen as the ‘apple’ of the coffee world.