Blog & Inspiration

It once took 200 people four weeks to produce and finish 40,000 catalogue pages with 400 templates, using a highly automated process. Today, with data hubs, millions of content and media objects can be compiled, organised and provided for omnichannel marketing worldwide and in real time. This presents companies with new challenges that they must work on together to overcome.

The challenges that companies of all sizes must face today in order to survive within the context of digital transformation are enormous. One important aspect here is the further development of classical job scheduling into workload automation in order to ensure the efficiency, transparency and agility of business processes. Modular platforms are becoming increasingly important and qualified employees should today focus more on optimising processes and business models than on the actual IT operation. These are just a few of the side effects of digital business transformation, which decisively supports central applications, processes and systems with the help of real-time automation.

There’s a new kid on the block – Uniconta is a completely cloud-based ERP system created by Erik Damgaard, an institution in the ERP market. In contrast to traditional solutions, Uniconta is a fast and lean app from the cloud with a strong focus on integration and the essential aspects of Enterprise Resource Planning. We spoke with its founder on the historic development of the market and the reasons why the traditional approach of ERP will not survive modern workplaces.

The dream of the perfect sports car has been motivating Porsche for over seventy years, and it is not least thanks to this vision that the brand has stood for performance and speed like no other ever since. The company’s innovative spirit and passion for technology and intelligent performance has made it easy for the vehicle manufacturer to leap into the digital age with all its promises and challenges. Together with Meyle+Müller and medialesson, Porsche has now launched a new innovative project that is revolutionising the design process of their sports cars. The use of mixed reality technology has allowed them to create exciting use cases in unison that pledge a tremendous increase in efficiency. We spoke to Pablo Kern at Meyle+Müller, Philipp Bauknecht at medialesson and Sebastian Reher at Porsche about this unique collaboration, its background and, of course, its results.

In our increasingly digital and networked world, application programming interfaces (APIs) are the building blocks from which innovative new business models can be built. We spoke with Sebastian Rohr, CTO at Apiida AG, about the importance of APIs and the pivotal aspect of security.

Those who seek to market their products in this day and age face a very complex challenge. Shorter product development cycles and sales and marketing materials tailored to specific target groups with constantly changing requirements mean an increase not just in the number of relevant output channels but also in the frequency with which documents must be newly drafted or adapted. This is compounded by the fact that a large number of locations, participating bodies and departments favour coordination efforts and a potential for error that can easily jeopardise the efficiency of the processes involved. Counteracting this requires publishing solutions that are flexible and scalable. We speak with Alexander Dressler, Managing Director of InBetween, about the properties and features such a solution must have. 

Zukunftsorientierte digitale Unternehmensstrategien führen naturgemäß zu immer komplexer werdenden Systemanforderungen. Digitale Transformation bezieht alle Unternehmensbereiche mit ein, und dies wiederum stellt die Unternehmen vor Herausforderungen, die nur mit sorgfältiger Planung und einer ganzheitlichen Beratung bewältigt werden können. Steffen Höpfinger, Geschäftsführer bei signTEK, spricht mit uns über die Umsetzung solcher Projekte und teilt mit uns seine Erfahrungen speziell im Bereich E-Commerce.

Eines der wichtigsten Themen für Unternehmen ist derzeit die personalisierte Kundenansprache. Die richtigen Personen mit den richtigen Informationen über die richtigen Kanäle anzusprechen – das ist oberstes Ziel modernen Marketings. Die Voraussetzungen für die unternehmensinternen Systeme und Schnittstellen aber sind alles andere als trivial. Wir sprechen mit Hansjörg Gutensohn, Geschäftsführer der Stämpfli GmbH, über dieses facettenreiche Thema, zu welchem wir auch ein gemeinsames Whitepaper veröffentlicht haben.

Riversand just released a cloud-native suite of Master Data Management solutions helping organisation create a data and analytics foundation to drive successful digital transformation. This was really the driving factor behind the company’s decision to completely rethink and rebuild a master data platform that would meet the future needs of the digital era. Riversand CEO & founder Upen Varanasi talks about his vision of the future and how the bold decisions he had made several years ago led to the company’s own transformational journey and a new MDM solution.

Stellen Sie sich vor, Sie stehen kurz vor Ihrem Heimflug von einer Geschäftsreise. Auf Ihr Smartphone haben Sie bereits die App der Fluglinie heruntergeladen, in der sich auch schon Ihre Bordkarte befindet. Mit derselben App könnten Sie aber ebenso bequem und bargeldlos im Duty Free Shop einkaufen gehen und sich die Waren auch noch direkt nach Hause liefern lassen. Momentan sind hierfür noch umständliche Versandformulare notwendig. Ein solches Szenario setzt die Verbindung mehrerer Datensysteme voraus, da unterschiedliche Aufgaben in nur einer Anwendung gebündelt werden sollen. Der so entstandene kombinierte Kundennutzen aber ist immens, und die Möglichkeiten sind beinahe grenzenlos.