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THE MIRROR EFFECT
Start seeing the full picture with DAM systems that mimic the MDM philosophy
The capability of flexibly adapting to whatever is moving the market is what most companies dream of but have no idea how to get there. In essence, flexibility means that enterprises have control over the equilibrium of their data model - even under changing conditions. While pioneering vendors like Riversand have therefore ushered in a new era of truly connected data in the area of product information management, digital asset management (DAM) vendors are still sticking to their single domain approach, treating images as just another fragment of product information. A single domain approach, however, could never fulfill contemporary ambitions, which is why Sharedien, the revolutionary DAM solution from Advellence, follows the new paradigm of Generic Data Assets (GDA). GDA applies the multi-domain approach to any data management system, thereby building the foundation for truly connected data.