In conversation with Matthias Kant

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In conversation with Matthias Kant on the new MarketPlus Manufacturers

As a European analyst house, we witness a certain trend at the moment. Manufacturers act contrary to the existing, clear separation of the markets within the best-of-breed approach and position their products broadly rather than deepening existing core competencies. Their aim: to utilise their products in several markets in order to be present in various sectors simultaneously. We summarise these candidates with what you could call almost a holistic approach by the term Market Plus. They position themselves in the middle between the best-of-breed and purely holistic vendors. We had a first discussion on this issue with Matthias Kant, CEO of pirobase imperia GmbH.

In conversation with Matthias Kant
In conversation with Matthias Kant
In conversation with Matthias Kant
In conversation with Matthias Kant