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Work, but with flair please
Members-only clubs have been around for centuries. This is where the powerful representatives of the society have met, the leaders and thinkers, and all of them minding their own businesses in a like-minded community. Nowadays, golf clubs, a gym membership or spending the evening in a business club have long become routine. You can enjoy privacy, meet like-minded people and often the establishment becomes your second living room.
Private country, gentlemens’ or ladies’ clubs look back upon a long tradition, although no doubt their image is a little antiquated if you ask younger people. However, the fact that the tradition of member-only clubs has become a trend among the younger target group is thanks to the concept of Soho House.