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BAYARD CONSULTING X COSNOVA
cosnova Beauty optimises its retail datamanagement with Bayard Consulting Group
Sulzbach, Cologne, November 2021. Cosmetics specialist optimises the provision of individual product content to retail groups with the Product Content eXchange platform SyncManager – Integration with SAP and Stibo Systems.
cosnova, the cosmetics company behind the essence and CATRICE brands, has chosen Bayard Consulting Group‘s Product Content eXchange platform SyncManager to better meet the complex product content requirements of its retail partners. SyncManager was selected by the cosmetics specialist as the most suitable platform following the evaluation of a large number of systems.
cosnova publishes the product content for around one third of its customers in the European environment via the Global Data Synchronisation Network (GDSN). However, retail partners also request highly specialised, individual item specifications from the cosmetics group. In future, SyncManager will assist with the demanding task of automatically collecting and validating product content within the company and making it available to retail partners according to their individual needs.
Bayard Consulting is supporting the implementation of SyncManager at cosnova. The first project milestone by the end of this year involves identifying all content to be exported and connecting cosnova’s active SAP and Stibo source systems to SyncManager. In the same time frame, detailed product specifications will be created via SyncManager for the first five retail customers.
Next year, cosnova will add all product data for its remaining retail partners and has already planned further expansion stages for SyncManager: the connection of all subsidiaries and distributors. The centralised transfer of product content via SyncManager to the GDSN is on the agenda for the cosmetics specialist next year.
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