A SOLID BASIS

Why ethical behaviour is essential for every company 

Now both aged 60, Ian and I go back to days where we were teenagers of circumstance in Perth, Western Australia. Over 45 years of hard and sincere work Ian is now first-class through working his way up to become an entrepreneur of standing, spanning from the outback tracks where Ian masters the dust in cross-country rallies, while standing his own on the stock markets of London, New York and Hong Kong; while I hung in theory and strategic splendor. Ethics aren’t at the forefront of this interview by chance, as Ian thinks, lives and humbly shares his deep belief in, concern for, and sharing of ethical values, recognising ethical habits to have set his foundation for long-term success.