The Power of Print

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Creating haptic journeys of discovery with a sense of nobleness

Commissioned by the Creatura industry initiative, the Multisense Institut für sensorisches Marketing (Multisense Institute for Sensory Marketing) analysed more than 300 international studies on the impact of print advertising and print enhancement, on whose basis it drafted practical recommendations for the use of print in the digital age. 

The Power of Print
The Power of Print
The Power of Print
The Power of Print