Matthias Schrader and the new breed of digital consultant
On 16th January, a man was elected HORIZONT “Agency Man of the Year” at the Alte Oper Frankfurt. He stands for a new era in the marketing sector. For years, Matthias Schrader has been one of the leading figures in the German digital scene. In the last financial year, the listed agency group SinnerSchrader, which he founded in 1996, increased its revenue to over 50 million Euros. With a stronger focus on platforms of IT, commerce and services, and less on communication, the group’s offer is exemplary of the reorientation many digital providers are striving to achieve.