IN CONVERSATION WITH DR BERNHARD GRÜNDER

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on target-group-specific communication strategies

The digital age is enabling companies to spread their marketing messages to their target audiences with unparalleled diversity, in unparalleled volume and – above all – at unparalleled speed. Not only marketing departments, but also local sales partners in particular, are – due to the vast number of communication channels – currently faced with the huge challenge of deploying their advertising spending in an even more target-group-oriented manner and finding optimum communication strategies for their local target group.

IN CONVERSATION WITH DR BERNHARD GRÜNDER
IN CONVERSATION WITH DR BERNHARD GRÜNDER
IN CONVERSATION WITH DR BERNHARD GRÜNDER
IN CONVERSATION WITH DR BERNHARD GRÜNDER