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Humans first, technology serves
Customer and employee interaction in the focus of digitalisation
Improving and intensifying customer interaction in B2B through digital client portals is an essential subject of the digital economy, keeping B2B companies able to generate added value for their customers while standing out from the competition. With this Whitepaper, The Group of Analysts and Intershop shed light on existing solutions for comprehensive customer self-service, as well as the best possible personal support. It also underlines the need for the interaction of numerous software markets of the companies’ Information Supply Chain Management. Answers will also be provided to the fundamental question of where the interaction between humans and information technology is heading.