FUTURE-ORIENTED

Insights into the digitalisation strategy of the Intersport Group

All journeys start with an initial step, this is also the case for the digitalisation journey that virtually all companies have to embark on today. And Intersport – the largest medium-sized retail cooperative within the sports retail sector – is also making swift inroads in terms of digitalisation. The business has meanwhile found its ideal route to ensure it reaches its milestones in the best possible way and without major diversions.