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Product information and customer requirements in a nutshell
Today’s hyperconnected consumers have more choices than ever, and their expectations of brands have increased accordingly. Buyers use multiple sales channels and expect to be able to travel through them seamlessly, which means that all customer touch points must offer accurate, timely and consistent product information. Meeting these expectations has been a challenge not only for retailers, who sell to these highly empowered consumers, but also for manufacturers, whose role has expanded from supplying basic product descriptions to being responsible for creating rich, market-facing content.